3 reasons why your construction business should time-lapse the next project

 

There are a number of ways keeping track of progress and investing in video production can benefit your business. Here are our top 3 use cases for timelapse video, an essential when it comes to the construction industry.

 

  1. Endless marketing opportunities

 

The work speaks for itself. In this case, indeed, a video speaks for itself. A time lapse video tells the story as construction unveils. There’s something catchy and addictive about time lapse and no matter the audience, it’s one of the most engaging formats.

A few ways how to utilize a time lapse video in your marketing mix:

– your website

– social media

– trade shows

– client presentation

– TV ads

Extra tip: Sell an edited copy of the construction video as an extra product to your client.

See this IKEA time lapse – 2 years in 2 minutes: https://www.youtube.com/watch?v=cRvCaRjokAM

 

  1. Document

Your video material has a bunch of implications and uses internally:

  •  Keep track of your procedures and project management
  • Showcase the progress on the site with colleagues that are not involved in the project
  • Document your projects for archiving purposes

 

  1. Jobsite safety

On site monitoring coupled with time lapse can help document unpredicted events or errors. Going through footage in this scenario can save resources – and help prevent repeat incidents. 

 

Construction timelapse checklist