There are a number of ways keeping track of progress and investing in video production can benefit your business. Here are our top 3 use cases for timelapse video, an essential when it comes to the construction industry.
- Endless marketing opportunities
The work speaks for itself. In this case, indeed, a video speaks for itself. A time lapse video tells the story as construction unveils. There’s something catchy and addictive about time lapse and no matter the audience, it’s one of the most engaging formats.
A few ways how to utilize a time lapse video in your marketing mix:
– your website
– social media
– trade shows
– client presentation
– TV ads
Extra tip: Sell an edited copy of the construction video as an extra product to your client.
See this IKEA time lapse – 2 years in 2 minutes: https://www.youtube.com/watch?v=cRvCaRjokAM
Your video material has a bunch of implications and uses internally:
- Keep track of your procedures and project management
- Showcase the progress on the site with colleagues that are not involved in the project
- Document your projects for archiving purposes
- Jobsite safety
On site monitoring coupled with time lapse can help document unpredicted events or errors. Going through footage in this scenario can save resources – and help prevent repeat incidents.